PPC Bro is an attempt to create standard operating procedures for digital marketers.
The logic behind this is simple: By reducing repetitive tasks to granular processes you create consistency and improve efficiency. In practice, this ensures quality standards are met, margin of error is reduced, and time is saved for more important things (like petting a dog, or sleeping, or drinking beer… or petting a sleeping dog while drinking beer).
If you identify with any of the following profiles, you’re in the right place.
- Agencies struggling to scale.
- Freelancers with limited availability, whether that means brainspace or working hours.
- Strategists / Specialists in need of documentation for a particular platform.
- Newbies who feel lost in the digital marketing realm.
These processes aren’t perfect. Every work environment is unique, and your situation may require more personalized procedures. Visit the resources page for tools to create your own processes, as well as other tools you might find beneficial.
To request a specific process feel free to send me an email or tweet. I can’t make any promises, but I’ll see what I can do.
For updates whenever new processes are published, join the mailing list.