Welcome to PPC Bro

PPC Bro is a better PPC blog.

Admit it. Most PPC blogs suck. They’re fronts for agencies to generate leads for their business. The content is boring and unoriginal. They lack the depth that online advertising deserves.

So when I say better, I mean a few things.

1. No ulterior motives. I don’t want your business. I am not a freelancer, nor do I run my own marketing agency (although I do work for an agency, and do affiliate marketing outside of that). I make money by recommending tools, which means, unlike those offering PPC management services, the more I teach you, the more it helps me.

2. From the trenches. It’s embarrassing how many digital marketing “experts” have never managed an AdWords account. The content and articles here come from experience in the trenches.

3. No bullshit. No regurgitated news, sensational speculation, or other crap that adds to the internet marketing echo chamber. We already have plenty of that. This industry doesn’t need more content. It needs better content.

Since you’re still reading this, I’m going to assume you feel the same way.

If you’re new to PPC, start by reading the PPC Training Guide. It provides an overview of the most important concepts and elements that you need to know in order to run successful campaigns. If this ain’t your first rodeo, check out the articles.

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